Decoding The Smartphone Shipment Data: Q3 2023
- Ajay Sharma
- Nov 7, 2023
- 4 min read
The data on smartphone shipments from four research agencies is out. Before we start making judgement on who has done well and who has not, let us first understand that the data is 'shipment data' and not sales data. Shipment data should always be reviewed QoQ for at least two, if not 3 quarters to get a true picture of how the brand is doing in terms of actual sales. This becomes even more relevant, in fact vital, in case of the quarter preceding the festival quarter.
