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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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Why The Top 5 Smartphone Brands Could Reshuffle?
The top 5 smartphone brands may see, at least one if not two, new brands exit 2025. And here's why?

Ajay Sharma
Aug 20, 20253 min read


Decoding 2024: Indian Smartphone Market Trends and Insights from the Canalys Report
Canalys Report 2024 reveal interesting trends in the Indian smartphone market! Who’s leading, who’s lagging, and what’s next? Find out now!

Ajay Sharma
Jan 23, 20254 min read


Premiumisation In Smartphones - Who's Ready, Who's Not?
Which Android smartphone brand will lead in India’s premiumisation wave and why!

Ajay Sharma
Oct 1, 20245 min read


Go Beyond Smartphones: Unlocking Revenue Growth With Tablets
Tablets offer a crucial revenue opportunity for offline channels as the smartphone market becomes increasingly competitive and saturated.

Ajay Sharma
Sep 2, 20244 min read


From dominance to decline -Samsung's story so far
Samsung’s market decline in India stems from strategic missteps, key talent loss, and channel conflicts, risking its top spot.

Ajay Sharma
Aug 25, 20244 min read


Decoding The Smartphone Shipment Data: Q3 2023
Decoding The Smartphone Shipment Data: Q3 2023

Ajay Sharma
Nov 7, 20234 min read


The Race to No. 1: The Samsung, Xiaomi story
Xiaomi’s market shares has declined from ≈ 30% in 2020 to ≈ 20% in 2022. Samsung in the same period has been steady at ≈ 18%.

Ajay Sharma
Feb 12, 20234 min read


Apple Of The “i”(Phone)
If your smartphone brand is thinking of entering the growing premium smartphone segment in India, then get ready to look Apple in the "i".

Ajay Sharma
Mar 21, 20224 min read


For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?
Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

Ajay Sharma
Nov 1, 20215 min read


Not So Smart(phone) Data
The market share representation by all smartphone brands in India - correct or not?

Ajay Sharma
Aug 18, 20215 min read


Indian smartphones market gets ready to hit the 200 million mark in 2021!
Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

Ajay Sharma
Dec 23, 20205 min read


To B(reath)e Or Not To Be?
The smartphone industry bears the brunt of prolonged COVID. Assert or defend, the confusion prevails.

Ajay Sharma
Sep 10, 20204 min read


Brand Sensex: Gainers And Losers
Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

Ajay Sharma
Jul 16, 20203 min read


It’s A Game Of Snakes And Ladders. Will The Brands Once Ruling, See Themselves Sliding Down?
There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

Ajay Sharma
Jun 22, 20206 min read


Forget 20:20, it’s a test match!
IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

Ajay Sharma
Apr 10, 20206 min read


The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!
It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

Ajay Sharma
Mar 8, 20205 min read


Times They Are A-Changing! Whoever Had Heard Of Offline Vs. Offline Earlier?
To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

Ajay Sharma
Sep 15, 20196 min read


Brands' Projection For Q3, 2019
September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...

Ajay Sharma
Sep 3, 20194 min read


Samsung: The ‘M’peror Strikes Back!
Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

Ajay Sharma
Feb 4, 20196 min read


From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Ajay Sharma
Jan 14, 20199 min read
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