Indian Smartphone Market Analysis by Ajay Sharma

India’s entry-level smartphone market isn’t getting cheaper, t’s getting smaller. As memory costs push established brands upward, 2GB and 3GB phones are returning at higher prices, while new and lesser-known brands rush online to fill the vacuum. But there’s another competitor emerging: refurbished phones. The real battle may be between today’s lesser new phone and yesterday’s better one.

India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

OnePlus: A deep dive into the world of a charismatic smartphone brand, and its ever-growing presence in the country.

Decoding The Smartphone Shipment Data: Q3 2023

This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...

India is the 2nd largest and the highest-growing smartphone market amongst the top 3 markets globally. It is also a market that has the...

With all the spec numbers been thrown around by the brands, it' time we go beyond them and look for a device that thrives more on an...

Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...