India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Decoding The Smartphone Shipment Data: Q3 2023

If your smartphone brand is thinking of entering the growing premium smartphone segment in India, then get ready to look Apple in the "i".

This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...

With all the spec numbers been thrown around by the brands, it' time we go beyond them and look for a device that thrives more on an...

In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...

So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

My insights on how to hedge risks in this volatile Indian smartphone market. Got this news yesterday of #Comio abruptly closing its...

I have been following #Samsung as a smartphone brand since 2011. While they always had, and still have feature phones, I will be focusing...