Once the winning formula, online-first is now harder to repeat in India’s smartphone market. As volumes flatten, memory prices rise, and mainline regains dominance, brands like AI+ and Boltt are trying to scale in a market very different from the Xiaomi-Realme era. The real question: can online still build a sustainable smartphone brand, or is it only the first step now?

Decoding The Smartphone Shipment Data: Q3 2023

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...

Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...

Losses pile on. #OppoIndia’s MD Yi Wang quits. Oppo launched its first phone in India in January 2014. It was in February 2015, 1 year...

My insights on how to hedge risks in this volatile Indian smartphone market. Got this news yesterday of #Comio abruptly closing its...