Indian Smartphone Market Analysis by Ajay Sharma

India’s entry-level smartphone market isn’t getting cheaper, t’s getting smaller. As memory costs push established brands upward, 2GB and 3GB phones are returning at higher prices, while new and lesser-known brands rush online to fill the vacuum. But there’s another competitor emerging: refurbished phones. The real battle may be between today’s lesser new phone and yesterday’s better one.

Once the winning formula, online-first is now harder to repeat in India’s smartphone market. As volumes flatten, memory prices rise, and mainline regains dominance, brands like AI+ and Boltt are trying to scale in a market very different from the Xiaomi-Realme era. The real question: can online still build a sustainable smartphone brand, or is it only the first step now?

Decoding The Smartphone Shipment Data: Q3 2023

My insights on how to hedge risks in this volatile Indian smartphone market. Got this news yesterday of #Comio abruptly closing its...

There are various agencies which track shipment/sales of mobile phones by brands for each quarter - #Countertoint, #CMR, #TecARC, #IDC,...