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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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Online First Smartphone Strategy in India's 2026 Market: Challenges & Insights
Once the winning formula, online-first is now harder to repeat in India’s smartphone market. As volumes flatten, memory prices rise, and mainline regains dominance, brands like AI+ and Boltt are trying to scale in a market very different from the Xiaomi-Realme era. The real question: can online still build a sustainable smartphone brand, or is it only the first step now?

Ajay Sharma
Jun 307 min read


Decoding The Smartphone Shipment Data: Q3 2023
Decoding The Smartphone Shipment Data: Q3 2023

Ajay Sharma
Nov 7, 20234 min read


Comio exits India. More to follow?
My insights on how to hedge risks in this volatile Indian smartphone market. Got this news yesterday of #Comio abruptly closing its...

Ajay Sharma
Nov 27, 20186 min read


Is offline business really affected by online?
There are various agencies which track shipment/sales of mobile phones by brands for each quarter - #Countertoint, #CMR, #TecARC, #IDC,...

Ajay Sharma
Nov 10, 20182 min read
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