India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Decoding The Smartphone Shipment Data: Q3 2023

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Let's deep dive into what could be the possible repercussions of the second wave of COVID-19 on Indian smartphone market.

The survey results to understand what’s possibly in store in 2021 for operators, mobile brands and the channel are out. Have a look!

The smartphone industry bears the brunt of prolonged COVID. Assert or defend, the confusion prevails.

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...