Indian Smartphone Market Analysis by Ajay Sharma

India’s entry-level smartphone market isn’t getting cheaper, t’s getting smaller. As memory costs push established brands upward, 2GB and 3GB phones are returning at higher prices, while new and lesser-known brands rush online to fill the vacuum. But there’s another competitor emerging: refurbished phones. The real battle may be between today’s lesser new phone and yesterday’s better one.

India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Decoding The Smartphone Shipment Data: Q3 2023

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Let's deep dive into what could be the possible repercussions of the second wave of COVID-19 on Indian smartphone market.

The survey results to understand what’s possibly in store in 2021 for operators, mobile brands and the channel are out. Have a look!

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