Memory prices have tripled, pushing RAM+storage toward 40% of smartphone BOM and forcing higher ASPs, spec cuts and demand risks across tier

India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

2026 will be a challenging year for all smartphone eco system players. It will cause a structural irreversible and change in the industry.

Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

The results for the survey "Buying A Smartphone Post COVID-19" are out!

After: Before COVID-19 (ABC), the Indian smartphone industry would, rather should, have a different approach on their channel strategy.