The top 5 smartphone brands may see, at least one if not two, new brands exit 2025. And here's why?

BBK Group quietly owns nearly half of India’s smartphone market through brands like Vivo, Oppo, Realme, iQOO, and OnePlus. Its share has grown from ~46.5% in 2022 to 48% in Q2 2025, despite fierce competition. How? A multi-brand strategy targeting every segment, dual-channel dominance, independent brand identities, and shared back-end efficiencies. In India’s volatile market, BBK’s “divide to conquer” playbook is a masterclass in sustained dominance.

Tablets offer a crucial revenue opportunity for offline channels as the smartphone market becomes increasingly competitive and saturated.

Decoding The Smartphone Shipment Data: Q3 2023

What does the future hold for Realme? Will the 'once fastest growing smartphone brand' take a bow to the likes of Tecno and Apple?

If your smartphone brand is thinking of entering the growing premium smartphone segment in India, then get ready to look Apple in the "i".

The market share representation by all smartphone brands in India - correct or not?

This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

The smartphone industry bears the brunt of prolonged COVID. Assert or defend, the confusion prevails.

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...

Online contribution to overall sales of #MobilePhones in #India had been on the rise with some agencies putting it at anything between...

#Xiaomi continues to dominate the handset Industry is a fact as it uses the product spec and price equation and it's brand equity from...