India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Decoding The Smartphone Shipment Data: Q3 2023

Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

The market share representation by all smartphone brands in India - correct or not?

This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

The IDC data for 2019 is out! And… #Xiaomi, as expected, retains its No. 1 position with 28.6% market share followed by #Samsung at...

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...

India is the 2nd largest and the highest-growing smartphone market amongst the top 3 markets globally. It is also a market that has the...

To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...

The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...

In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...

Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

With the online channel feasting, and the offline surviving on morsels, it’s time they change the game before the game has ended. My...