India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Decoding The Smartphone Shipment Data: Q3 2023

Here's another perspective to the Q1 smartphones' shipment data. And, the year 2022 doesn't look too bright for the Indian smartphone market

The market share representation by all smartphone brands in India - correct or not?

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

The smartphone industry bears the brunt of prolonged COVID. Assert or defend, the confusion prevails.

Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

मोबाइल फोन उद्योग को कोरोना वाइरस तथा जीएसटी का दोहरा झटका It all started in China, and now the mobile phone industry in India too is...

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

The IDC data for 2019 is out! And… #Xiaomi, as expected, retains its No. 1 position with 28.6% market share followed by #Samsung at...

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...

India is the 2nd largest and the highest-growing smartphone market amongst the top 3 markets globally. It is also a market that has the...

To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...

So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

In my last blog, I primarily talked about the expected market size and the kind of product innovations we’re expecting to see this year....

Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...