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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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Decoding 2024: Indian Smartphone Market Trends and Insights from the Canalys Report
Canalys Report 2024 reveal interesting trends in the Indian smartphone market! Who’s leading, who’s lagging, and what’s next? Find out now!

Ajay Sharma
Jan 23, 20254 min read


Premiumisation In Smartphones - Who's Ready, Who's Not?
Which Android smartphone brand will lead in India’s premiumisation wave and why!

Ajay Sharma
Oct 1, 20245 min read


Decoding The Smartphone Shipment Data: Q3 2023
Decoding The Smartphone Shipment Data: Q3 2023

Ajay Sharma
Nov 7, 20234 min read


Apple Of The “i”(Phone)
If your smartphone brand is thinking of entering the growing premium smartphone segment in India, then get ready to look Apple in the "i".

Ajay Sharma
Mar 21, 20224 min read


For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?
Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

Ajay Sharma
Nov 1, 20215 min read


Not So Smart(phone) Data
The market share representation by all smartphone brands in India - correct or not?

Ajay Sharma
Aug 18, 20215 min read


Brand Sensex: Gainers And Losers
Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

Ajay Sharma
Jul 16, 20203 min read


It’s A Game Of Snakes And Ladders. Will The Brands Once Ruling, See Themselves Sliding Down?
There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

Ajay Sharma
Jun 22, 20206 min read


Forget 20:20, it’s a test match!
IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

Ajay Sharma
Apr 10, 20206 min read


The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!
It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

Ajay Sharma
Mar 8, 20205 min read


Times They Are A-Changing! Whoever Had Heard Of Offline Vs. Offline Earlier?
To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

Ajay Sharma
Sep 15, 20196 min read


Brands' Projection For Q3, 2019
September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...

Ajay Sharma
Sep 3, 20194 min read


From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Ajay Sharma
Jan 14, 20199 min read


Straight From The Oven
My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...

Ajay Sharma
Dec 17, 20186 min read


Oppo India In The Soup?
Losses pile on. #OppoIndia’s MD Yi Wang quits. Oppo launched its first phone in India in January 2014. It was in February 2015, 1 year...

Ajay Sharma
Nov 29, 20185 min read


Is it heading towards Oppo Vs. Realme?
Online contribution to overall sales of #MobilePhones in #India had been on the rise with some agencies putting it at anything between...

Ajay Sharma
Nov 12, 20185 min read
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