BBK Group quietly owns nearly half of India’s smartphone market through brands like Vivo, Oppo, Realme, iQOO, and OnePlus. Its share has grown from ~46.5% in 2022 to 48% in Q2 2025, despite fierce competition. How? A multi-brand strategy targeting every segment, dual-channel dominance, independent brand identities, and shared back-end efficiencies. In India’s volatile market, BBK’s “divide to conquer” playbook is a masterclass in sustained dominance.