What’s The Future Of The Indian Smartphone Market in 2022?
- Ajay Sharma
- May 1, 2022
- 4 min read
A few research agencies have just released the shipment data for Q1 2022. As mentioned in one of my earlier blogs, conclusions on brand performance based on shipment data for one quarter can be misleading. Market share of brands should be determined by sales by brands and not by shipments brought-in by brands. However, in the absence of the data on sales by brands, one must make do with the shipment data as reported by agencies. If one goes basis the shipment data alone, it is important to see the data of the previous quarter (Q4 2021) and the following quarter (Q2 2022), so that the effect of sales by brands gets reflected in the shipment data.
