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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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BBK Group: How One Parent Company Owns Half of India’s Smartphone Market Without You Knowing It
BBK Group quietly owns nearly half of India’s smartphone market through brands like Vivo, Oppo, Realme, iQOO, and OnePlus. Its share has grown from ~46.5% in 2022 to 48% in Q2 2025, despite fierce competition. How? A multi-brand strategy targeting every segment, dual-channel dominance, independent brand identities, and shared back-end efficiencies. In India’s volatile market, BBK’s “divide to conquer” playbook is a masterclass in sustained dominance.
Ajay Sharma
Jul 25, 20253 min read
Decoding 2024: Indian Smartphone Market Trends and Insights from the Canalys Report
Canalys Report 2024 reveal interesting trends in the Indian smartphone market! Who’s leading, who’s lagging, and what’s next? Find out now!
Ajay Sharma
Jan 23, 20254 min read
Premiumisation In Smartphones - Who's Ready, Who's Not?
Which Android smartphone brand will lead in India’s premiumisation wave and why!
Ajay Sharma
Oct 1, 20245 min read
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