top of page

THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
About: Welcome
Search


Aspirational Customers Skip Price As Key Factor
The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...

Ajay Sharma
Feb 26, 20195 min read


Indian Smartphone Market: Every Brand’s Go-To!
In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...

Ajay Sharma
Feb 12, 20195 min read


Samsung: The ‘M’peror Strikes Back!
Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

Ajay Sharma
Feb 4, 20196 min read


Decoding The Reliance O2O Model
While I have been writing blogs on products, channel, brands and other major happenings in the smartphone industry, it seems channel as a...

Ajay Sharma
Jan 28, 20196 min read


From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Ajay Sharma
Jan 14, 20199 min read


2019: The Year Of The Offline?
In my last blog, I primarily talked about the expected market size and the kind of product innovations we’re expecting to see this year....

Ajay Sharma
Jan 6, 20197 min read


Adios 2018, Hola 2019!
Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...

Ajay Sharma
Jan 1, 201910 min read


Can Santa Claus Be The Guardian Angel?
2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

Ajay Sharma
Dec 24, 20187 min read


Straight From The Oven
My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...

Ajay Sharma
Dec 17, 20186 min read


Project Rejuvenation: Reviving Indian Smartphone Market
November ends. The woes of the mobile industry do not. Murphy’s law says: “If things can go wrong, they will go wrong!” and this is...

Ajay Sharma
Dec 3, 20186 min read


Oppo India In The Soup?
Losses pile on. #OppoIndia’s MD Yi Wang quits. Oppo launched its first phone in India in January 2014. It was in February 2015, 1 year...

Ajay Sharma
Nov 29, 20185 min read


Comio exits India. More to follow?
My insights on how to hedge risks in this volatile Indian smartphone market. Got this news yesterday of #Comio abruptly closing its...

Ajay Sharma
Nov 27, 20186 min read


Samsung : The Lone Warrior
I have been following #Samsung as a smartphone brand since 2011. While they always had, and still have feature phones, I will be focusing...

Ajay Sharma
Nov 19, 20186 min read


Is it heading towards Oppo Vs. Realme?
Online contribution to overall sales of #MobilePhones in #India had been on the rise with some agencies putting it at anything between...

Ajay Sharma
Nov 12, 20185 min read


Is offline business really affected by online?
There are various agencies which track shipment/sales of mobile phones by brands for each quarter - #Countertoint, #CMR, #TecARC, #IDC,...

Ajay Sharma
Nov 10, 20182 min read
Xiaomi losing ground to Realme?
#Xiaomi continues to dominate the handset Industry is a fact as it uses the product spec and price equation and it's brand equity from...

Ajay Sharma
Nov 10, 20181 min read
bottom of page