Ajay Sharma
Vocal For Local – Indian Smartphone Brands, Are You Ready?
The results for the survey "Buying A Smartphone Post COVID-19" are out!
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Hi, I'm Ajay!
... and here's a little about me.
Smartphone industry veteran with over 11 years of proven track record in launching 4 brands. Instrumental in launching HTC as a brand in India and Micromax (A leading Indian handset brand) in the smartphones' category.
With over 38 years of cross-industry experience, a professional with a great understanding of the domestic and international business operations with excellent channel and media connections.
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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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Ajay Sharma
- Apr 27, 2020
- 5 min
DUE TO CORONA VIRUS, HERE ARE THE NEW ABCs FOR THE INDIAN SMARTPHONE INDUSTRY
After: Before COVID-19 (ABC), the Indian smartphone industry would, rather should, have a different approach on their channel strategy.
419 views0 comments
Ajay Sharma
- Apr 19, 2020
- 1 min
How will COVID-19 affect the Indian Smartphone Industry?
Here's a vlog I made to share my opinions on the industry post-COVID-19. While I'm sure most of you would have read my last blog Forget...
100 views0 comments
Ajay Sharma
- Apr 10, 2020
- 6 min
Forget 20:20, it’s a test match!
IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?
821 views0 comments
Ajay Sharma
- Mar 16, 2020
- 4 min
The Corona Virus & GST’s Double Whammy
मोबाइल फोन उद्योग को कोरोना वाइरस तथा जीएसटी का दोहरा झटका It all started in China, and now the mobile phone industry in India too is...
888 views0 comments
Ajay Sharma
- Mar 8, 2020
- 5 min
The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!
It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...
1,242 views1 comment
Ajay Sharma
- Feb 12, 2020
- 6 min
Viva La Vivo. The Now No.2 Brand, Guns For No.1 Spot!
The IDC data for 2019 is out! And… #Xiaomi, as expected, retains its No. 1 position with 28.6% market share followed by #Samsung at...
1,709 views0 comments
Ajay Sharma
- Jan 25, 2020
- 6 min
The Real(me) Downfall!
The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...
5,887 views0 comments
Ajay Sharma
- Dec 9, 2019
- 6 min
Twenty Two Days For Twenty Twenty!
As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...
1,703 views0 comments
Ajay Sharma
- Nov 19, 2019
- 5 min
Song Sung, Rather A Ridiculed One, For Samsung
India is the 2nd largest and the highest-growing smartphone market amongst the top 3 markets globally. It is also a market that has the...
3,110 views1 comment
Ajay Sharma
- Sep 15, 2019
- 6 min
Times They Are A-Changing! Whoever Had Heard Of Offline Vs. Offline Earlier?
To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...
1,858 views0 comments
Ajay Sharma
- Sep 3, 2019
- 4 min
Brands' Projection For Q3, 2019
September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...
1,107 views0 comments
Ajay Sharma
- Jul 25, 2019
- 5 min
A Decade With Trade
A lot has happened in the last 12 years in the smartphone space and my today’s blog is more focussed on the smartphone channel side. I...
688 views0 comments
Ajay Sharma
- May 13, 2019
- 7 min
Stop Chasing Specs. Seek Experience!
With all the spec numbers been thrown around by the brands, it' time we go beyond them and look for a device that thrives more on an...
443 views0 comments
Ajay Sharma
- Feb 26, 2019
- 5 min
Aspirational Customers Skip Price As Key Factor
The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...
488 views0 comments
Ajay Sharma
- Feb 12, 2019
- 5 min
Indian Smartphone Market: Every Brand’s Go-To!
In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...
778 views0 comments
Ajay Sharma
- Feb 4, 2019
- 6 min
Samsung: The ‘M’peror Strikes Back!
Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...
930 views1 comment
Ajay Sharma
- Jan 28, 2019
- 6 min
Decoding The Reliance O2O Model
While I have been writing blogs on products, channel, brands and other major happenings in the smartphone industry, it seems channel as a...
796 views1 comment
Ajay Sharma
- Jan 21, 2019
- 5 min
Face Off: Mukesh Ambani Vs. Jeff Bezos?
Online/offline channel and sales are current hot topics. The unrest in the offline channel has been higher in the mobile phones’ sector...
753 views2 comments
Ajay Sharma
- Jan 14, 2019
- 9 min
From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...
1,387 views2 comments
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