Hi, I'm Ajay!

... and here's a little about me.

Smartphone industry veteran with over 11 years of proven track record in launching 4 brands. Instrumental in launching HTC as a brand in India and Micromax (A leading Indian handset brand) in the smartphones' category.
With over 38 years of cross-industry experience, a professional with a great understanding of the domestic and international business operations with excellent channel and media connections.

THE BIOSCOPE

Into the world of handsets' industry and more...

These are my personal views only!

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What’s The Future Of The Indian Smartphone Market in 2022?

May 1
4 min

What’s The Future Of The Indian Smartphone Market in 2022?

Here's another perspective to the Q1 smartphones' shipment data. And, the year 2022 doesn't look too bright for the Indian smartphone market

933 views0 comments

Apple Of The “i”(Phone)

Mar 21
4 min

Apple Of The “i”(Phone)

If your smartphone brand is thinking of entering the growing premium smartphone segment in India, then get ready to look Apple in the "i".

581 views0 comments

For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?

Nov 1, 2021
5 min

For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?

Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

421 views0 comments

Not So Smart(phone) Data

Aug 18, 2021
5 min

Not So Smart(phone) Data

The market share representation by all smartphone brands in India - correct or not?

422 views0 comments

With The Launch Of JioPhone Next, What’s Next For Reliance? Definitely NOT A 2G-Free India!

Jun 29, 2021
4 min

With The Launch Of JioPhone Next, What’s Next For Reliance? Definitely NOT A 2G-Free India!

JioPhone Next definitely not the right model to make India 2G-Free!

605 views0 comments

Mainline DistributionSHIP - Heading Towards An Iceberg?

May 23, 2021
5 min

Mainline DistributionSHIP - Heading Towards An Iceberg?

This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...

1,565 views1 comment

COVID 21. CATCH 22.

Apr 21, 2021
4 min

COVID 21. CATCH 22.

Let's deep dive into what could be the possible repercussions of the second wave of COVID-19 on Indian smartphone market.

415 views1 comment

Indian smartphones market gets ready to hit the 200 million mark in 2021!

Dec 23, 2020
5 min

Indian smartphones market gets ready to hit the 200 million mark in 2021!

Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

925 views0 comments

2021: 2G Users To Define The Smartphone Ruler?

Oct 12, 2020
6 min

2021: 2G Users To Define The Smartphone Ruler?

The survey results to understand what’s possibly in store in 2021 for operators, mobile brands and the channel are out. Have a look!

585 views0 comments

To B(reath)e Or Not To Be?

Sep 10, 2020
4 min

To B(reath)e Or Not To Be?

The smartphone industry bears the brunt of prolonged COVID. Assert or defend, the confusion prevails.

705 views0 comments

Jul 16, 2020
3 min

Brand Sensex: Gainers And Losers

Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

860 views

It’s A Game Of Snakes And Ladders. Will The Brands Once Ruling, See Themselves Sliding Down?

Jun 22, 2020
6 min

It’s A Game Of Snakes And Ladders. Will The Brands Once Ruling, See Themselves Sliding Down?

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

1,273 views0 comments

Vocal For Local – Indian Smartphone Brands, Are You Ready?

May 15, 2020
4 min

Vocal For Local – Indian Smartphone Brands, Are You Ready?

The results for the survey "Buying A Smartphone Post COVID-19" are out!

906 views0 comments

DUE TO CORONA VIRUS, HERE ARE THE NEW ABCs FOR THE INDIAN SMARTPHONE INDUSTRY

Apr 27, 2020
5 min

DUE TO CORONA VIRUS, HERE ARE THE NEW ABCs FOR THE INDIAN SMARTPHONE INDUSTRY

After: Before COVID-19 (ABC), the Indian smartphone industry would, rather should, have a different approach on their channel strategy.

416 views0 comments

How will COVID-19 affect the Indian Smartphone Industry?

Apr 19, 2020
1 min

How will COVID-19 affect the Indian Smartphone Industry?

Here's a vlog I made to share my opinions on the industry post-COVID-19. While I'm sure most of you would have read my last blog Forget...

98 views0 comments

Forget 20:20, it’s a test match!

Apr 9, 2020
6 min

Forget 20:20, it’s a test match!

IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?

820 views0 comments

The Corona Virus & GST’s Double Whammy

Mar 16, 2020
4 min

The Corona Virus & GST’s Double Whammy

मोबाइल फोन उद्योग को कोरोना वाइरस तथा जीएसटी का दोहरा झटका It all started in China, and now the mobile phone industry in India too is...

884 views0 comments

The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!

Mar 8, 2020
5 min

The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

1,232 views1 comment

Feb 12, 2020
6 min

Viva La Vivo. The Now No.2 Brand, Guns For No.1 Spot!

The IDC data for 2019 is out! And… #Xiaomi, as expected, retains its No. 1 position with 28.6% market share followed by #Samsung at...

1,703 views0 comments

The Real(me) Downfall!

Jan 25, 2020
6 min

The Real(me) Downfall!

The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...

5,864 views0 comments