Premiumisation In Smartphones
The word 'premiumisation' in the smartphones' category is trending. But, its definition may vary for different brands.
... and here's a little about me.
Smartphone industry veteran with over 11 years of proven track record in launching 4 brands. Instrumental in launching HTC as a brand in India and Micromax (A leading Indian handset brand) in the smartphones' category.
With over 38 years of cross-industry experience, a professional with a great understanding of the domestic and international business operations with excellent channel and media connections.
Into the world of handsets' industry and more...
These are my personal views only!