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THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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The India Reliance Ratio: Which Smartphone Brands Actually Need India, and Which Just Say They Do
Everybody says India is strategic. But which smartphone brands actually depend on India for their global business? I analysed the India Reliance Ratio across the world's top 15 smartphone brands plus Nothing, revealing who is overexposed, who is diversified, and why a high India share could become a liability as the market slows. One number. Fifteen brands. A very different view of India's place in the global smartphone industry.

Ajay Sharma
7 days ago7 min read


2026 Will Not Be a Year of Recovery. It Will Be a Year of Reckoning
India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing.
Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%.
CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save.
The market has never been more ex

Ajay Sharma
Mar 1414 min read


COVID 21. CATCH 22.
Let's deep dive into what could be the possible repercussions of the second wave of COVID-19 on Indian smartphone market.

Ajay Sharma
Apr 21, 20214 min read
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