Ajay Sharma
For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?
Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...
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Hi, I'm Ajay!
... and here's a little about me.
Smartphone industry veteran with over 11 years of proven track record in launching 4 brands. Instrumental in launching HTC as a brand in India and Micromax (A leading Indian handset brand) in the smartphones' category.
With over 38 years of cross-industry experience, a professional with a great understanding of the domestic and international business operations with excellent channel and media connections.
About: Welcome
THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
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Ajay Sharma
- Aug 18, 2021
- 5 min
Not So Smart(phone) Data
The market share representation by all smartphone brands in India - correct or not?
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Ajay Sharma
- May 23, 2021
- 5 min
Mainline DistributionSHIP - Heading Towards An Iceberg?
This blog is not about brands, market shares or even projections. This blog is about the future of the traditional mainline distributors...
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Ajay Sharma
- Jul 16, 2020
- 3 min
Brand Sensex: Gainers And Losers
Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.
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Ajay Sharma
- Jun 22, 2020
- 6 min
It’s A Game Of Snakes And Ladders. Will The Brands Once Ruling, See Themselves Sliding Down?
There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!
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Ajay Sharma
- Apr 10, 2020
- 6 min
Forget 20:20, it’s a test match!
IML 20:20 - Indian Mobile League. Mobile makers need to play this one more like a test. Are they ready?
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Ajay Sharma
- Mar 8, 2020
- 5 min
The BBK Group Attack Makes Samsung Bleed. Xiaomi, Comes Out Unscathed!
It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...
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Ajay Sharma
- Feb 12, 2020
- 6 min
Viva La Vivo. The Now No.2 Brand, Guns For No.1 Spot!
The IDC data for 2019 is out! And… #Xiaomi, as expected, retains its No. 1 position with 28.6% market share followed by #Samsung at...
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Ajay Sharma
- Jan 25, 2020
- 6 min
The Real(me) Downfall!
The Real data for the first two months of Q4 (October and November) is just out. And, there are various articles, discussions and...
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Ajay Sharma
- Dec 9, 2019
- 6 min
Twenty Two Days For Twenty Twenty!
As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...
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Ajay Sharma
- Sep 15, 2019
- 6 min
Times They Are A-Changing! Whoever Had Heard Of Offline Vs. Offline Earlier?
To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...
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Ajay Sharma
- Sep 3, 2019
- 4 min
Brands' Projection For Q3, 2019
September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...
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Ajay Sharma
- Feb 26, 2019
- 5 min
Aspirational Customers Skip Price As Key Factor
The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...
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Ajay Sharma
- Feb 12, 2019
- 5 min
Indian Smartphone Market: Every Brand’s Go-To!
In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...
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Ajay Sharma
- Feb 4, 2019
- 6 min
Samsung: The ‘M’peror Strikes Back!
Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...
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Ajay Sharma
- Jan 14, 2019
- 9 min
From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...
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Ajay Sharma
- Dec 24, 2018
- 7 min
Can Santa Claus Be The Guardian Angel?
2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...
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Ajay Sharma
- Dec 17, 2018
- 6 min
Straight From The Oven
My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...
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Ajay Sharma
- Dec 10, 2018
- 7 min
Rewriting. Rewiring. Reviving Offline.
With the online channel feasting, and the offline surviving on morsels, it’s time they change the game before the game has ended. My...
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Ajay Sharma
- Dec 3, 2018
- 6 min
Project Rejuvenation: Reviving Indian Smartphone Market
November ends. The woes of the mobile industry do not. Murphy’s law says: “If things can go wrong, they will go wrong!” and this is...
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