India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

November ends. The woes of the mobile industry do not. Murphy’s law says: “If things can go wrong, they will go wrong!” and this is...