Indian Smartphone Market Analysis by Ajay Sharma

India’s entry-level smartphone market isn’t getting cheaper, t’s getting smaller. As memory costs push established brands upward, 2GB and 3GB phones are returning at higher prices, while new and lesser-known brands rush online to fill the vacuum. But there’s another competitor emerging: refurbished phones. The real battle may be between today’s lesser new phone and yesterday’s better one.

India shipped 152 million smartphones in CY2025. Volume grew 0.5%. Value grew 8%. The headline said flat. The market said everything is changing. Vivo widened its lead. OnePlus collapsed -38.8%. The offline channel reclaimed 6 points of share in a single year. Premium grew +37%. Mass Budget shrank -8%. CY2026 brings four simultaneous headwinds: DRAM shock, rupee weakness, Middle East logistics pressure, and a consumer who is choosing to save. The market has never been more ex

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Feature phones are not dead. The future of feature phones looks bright, and they are here to stay.

Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

There may be a re-shuffle in the brands' market shares. My views on who'll lose and who'll gain!

It’s always better to be objective, so let’s first table some data on the Indian Smartphone market. Table 1 * Data as per IDC Table 2 *...

2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

November ends. The woes of the mobile industry do not. Murphy’s law says: “If things can go wrong, they will go wrong!” and this is...