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THE BIOSCOPE
Indian Smartphone Market Analysis by Ajay Sharma
20 years inside India's smartphone industry, from Micromax and HTC to Panasonic. Now writing about where the market is going.
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India's Entry-Level Vacuum Is Being Filled. Not With Cheaper Phones. With Lesser Ones.
India’s entry-level smartphone market isn’t getting cheaper, t’s getting smaller. As memory costs push established brands upward, 2GB and 3GB phones are returning at higher prices, while new and lesser-known brands rush online to fill the vacuum. But there’s another competitor emerging: refurbished phones. The real battle may be between today’s lesser new phone and yesterday’s better one.

Ajay Sharma
Sep 1615 min read


For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?
Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

Ajay Sharma
Nov 1, 20215 min read


Indian smartphones market gets ready to hit the 200 million mark in 2021!
Indian smartphones market gets ready to hit the 200 million mark in 2021! The big question - Will the Chinese occupy only 50% of it?

Ajay Sharma
Dec 23, 20205 min read


Decoding The Reliance O2O Model
While I have been writing blogs on products, channel, brands and other major happenings in the smartphone industry, it seems channel as a...

Ajay Sharma
Jan 28, 20196 min read


Face Off: Mukesh Ambani Vs. Jeff Bezos?
Online/offline channel and sales are current hot topics. The unrest in the offline channel has been higher in the mobile phones’ sector...

Ajay Sharma
Jan 21, 20195 min read


2019: The Year Of The Offline?
In my last blog, I primarily talked about the expected market size and the kind of product innovations we’re expecting to see this year....

Ajay Sharma
Jan 6, 20197 min read


Rewriting. Rewiring. Reviving Offline.
With the online channel feasting, and the offline surviving on morsels, it’s time they change the game before the game has ended. My...

Ajay Sharma
Dec 10, 20187 min read
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