top of page

THE BIOSCOPE
Into the world of handsets' industry and more...
These are my personal views only!
About: Welcome
Search


For Indian Smartphone Brands - Is There Light At The End Of The Tunnel?
Has the path for the Indian smartphone brands hit a dead end? Do they have a way forward? Read on...

Ajay Sharma
Nov 1, 20215 min read


With The Launch Of JioPhone Next, What’s Next For Reliance? Definitely NOT A 2G-Free India!
JioPhone Next definitely not the right model to make India 2G-Free!

Ajay Sharma
Jun 29, 20214 min read


Brand Sensex: Gainers And Losers
Let's have a look at the brands that are predicted to gain and the brands that are expected to lose due to the India China border issue.

Ajay Sharma
Jul 16, 20203 min read


How will COVID-19 affect the Indian Smartphone Industry?
Here's a vlog I made to share my opinions on the industry post-COVID-19. While I'm sure most of you would have read my last blog Forget...

Ajay Sharma
Apr 19, 20201 min read


Twenty Two Days For Twenty Twenty!
As 2019 draws to a close, all eyes will be on what 2020 will offer! To recap, 2019 was a year: 1. With the least growth since 2016. From...

Ajay Sharma
Dec 9, 20196 min read


Times They Are A-Changing! Whoever Had Heard Of Offline Vs. Offline Earlier?
To, My Friends, C/o Offline Space India Let us start with the data for Q2 (Source: Counterpoint) on the growth in the two channels –...

Ajay Sharma
Sep 15, 20196 min read


Brands' Projection For Q3, 2019
September will bring the highest selling quarter for mobile phones, as well as most other products, as per past trends, to an end. We are...

Ajay Sharma
Sep 3, 20194 min read


A Decade With Trade
A lot has happened in the last 12 years in the smartphone space and my today’s blog is more focussed on the smartphone channel side. I...

Ajay Sharma
Jul 25, 20195 min read


Stop Chasing Specs. Seek Experience!
With all the spec numbers been thrown around by the brands, it' time we go beyond them and look for a device that thrives more on an...

Ajay Sharma
May 13, 20197 min read


Aspirational Customers Skip Price As Key Factor
The price specification game may get over sooner than later. It has to! I have been observing the different ways the brands are playing...

Ajay Sharma
Feb 26, 20195 min read


Indian Smartphone Market: Every Brand’s Go-To!
In today’s day and age, it’s best for any brand to hike up their stake in the mobile phone business in India. The country’s smartphone...

Ajay Sharma
Feb 12, 20195 min read


Samsung: The ‘M’peror Strikes Back!
Ready to disrupt the market tomorrow i.e., February 5th! Sa’M’sung is not used to being the No. 2 brand for long, and it is since Q4 of...

Ajay Sharma
Feb 4, 20196 min read


Decoding The Reliance O2O Model
While I have been writing blogs on products, channel, brands and other major happenings in the smartphone industry, it seems channel as a...

Ajay Sharma
Jan 28, 20196 min read


Face Off: Mukesh Ambani Vs. Jeff Bezos?
Online/offline channel and sales are current hot topics. The unrest in the offline channel has been higher in the mobile phones’ sector...

Ajay Sharma
Jan 21, 20195 min read


From Ajay With Love!
So now let’s move on to an outlook some key brands should have for the year 2019. For a brand to succeed, it has to have a strong...

Ajay Sharma
Jan 14, 20199 min read


2019: The Year Of The Offline?
In my last blog, I primarily talked about the expected market size and the kind of product innovations we’re expecting to see this year....

Ajay Sharma
Jan 6, 20197 min read


Adios 2018, Hola 2019!
Last year’s darkness derails. A steady growth carriage carries bouquets of positives in tonnes. 2018 has ended and it’s time for the...

Ajay Sharma
Jan 1, 201910 min read


Can Santa Claus Be The Guardian Angel?
2018 has been a pretty eventful year for the smartphone industry. Let me recapitulate some of the interesting ones, and hope 2019 brings...

Ajay Sharma
Dec 24, 20187 min read


Straight From The Oven
My take on the three of the latest hottest news from the world of smartphone market. Let’s start with today’s FIRST hot news which...

Ajay Sharma
Dec 17, 20186 min read


Rewriting. Rewiring. Reviving Offline.
With the online channel feasting, and the offline surviving on morsels, it’s time they change the game before the game has ended. My...

Ajay Sharma
Dec 10, 20187 min read
bottom of page